Thomas McKeever // Creative Strategist
Secret Invasion // Marvel x Disney Studios
Disney tasked us with hyping up fans for the studio's first political science thriller, Secret Invasion. We engineered a campaign that immersed fans into the storyline and became one of the most talked about premieres to-date.
Are you who you say you are?
In a show where anyone can be a shape-shifting Skrull, no one can be trusted... not even the its viewers!
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We created a highly personalized experience that invited fans to have their Twitter behavior personally analyzed by a member of the star-studded cast to determine whether you were who you said you were, or a duplicative Skrull.
Community Notes Key Art
We created a can't-miss key art drop that deceptively appeared to catch the eye of Twitter's Community Notes feature. The stunt quickly became one of Marvel's most successful key art drops of all time.
