Thomas McKeever // Creative Strategist
Red Table Talk Season 2 // Facebook Watch
After the massive success of our Season 1A campaign, Ignition and Facebook once again sat down together to make Red Table Talk the most inspiring and engaging talk show ever.
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For Season 1B, we went even bigger by kicking off with a captivating trailer, an enormous OOH campaign, unique podcast ads, and a special Red Table Talk Day that celebrated the community we had built. We carried that momentum through the season with a comprehensive and interactive social campaign that invited audiences everywhere to participate in the conversation themselves.
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By consistently highlighting the amazing hosts, celebrity guests, and relatable topics, we sparked awareness, continued to build our community, and successfully positioned Red Table Talk as the evolution of talk shows.
Trailer
We reinvigorated the existing community and built broad awareness with our trailer that teased upcoming hot topics, revealed celebrity guests, and invited newcomers to join the Facebook Group community so that they could take part in the conversation themselves.
OOH Campaign
Our OOH campaign dominated several key markets with countless billboard and bus stop ads across the country. From digital billboard placements in Times Square to mall takeovers in both Atlanta and Baltimore, we made sure key demographics were well aware of Red Table Talk.
Word of Mouth
After receiving massive amounts of critical praise and fan appreciation for Season 1A, we knew we had to capitalize on all the love by creating a unique accolade piece that incorporated both critic reviews and comments from our adoring, and ever-growing, Twitter, Instagram, and Facebook communities.
Teasing Season 1B
We built hype for the new season by teasing the one guest everyone had been waiting for, Will Smith. We then gave audiences more reasons to celebrate with a glimpse at what else was coming soon. We showed off future celebrity guests, revealed upcoming hot topics, and encouraging everyone to join the Facebook Community.
Quote Cards
Every episode of Red Table Talk is filled with powerful words and inspiring quotes. Our weekly quote cards highlighted a line from each episode that stood above the rest. Some quotes were wise, some were motivational, and some just made us think. But every quote served as a talking point for community engagement.
Supportive Social
From a fun video that highlighted one of Jada’s favorite phrases to a fan appreciation video that celebrated our 1 million followers, various pieces of supporting social content kept fans engaged throughout our entire campaign.
CW // Anthony Massung
Producer // Jaclyn Thomas
Producer // Tatiana Venegas