Thomas McKeever // Creative Strategist
Rampage // Warner Brothers
For the home entertainment release of Rampage, we set out to bring the action-packed thrills of the film home to fans while keeping our campaign distinct from the theatrical release. Partnering with Warner Bros., we created a series of custom illustrations, animations, and graphic effects that leveraged the nostalgia of the 1980s video game while bringing the uproarious destruction of the film to life.
8-Bit Profiles
To pay homage to the Rampage arcade game, we created nostalgic assets to reintroduce the film’s main characters and their key stats. This ultimate throwback included an ‘80s graphic treatment and complementary sound bed to evoke plenty of warm memories for fans of the original video game.
Scream!!
Every great movie monster has a terrifying roar. By featuring our mutants’ loudest and most destructive sound bytes, these custom mashup videos encouraged fans to bring home the film for a screaming good time.